（句） （词） （段）
refer to 指的是…
The word advertising refers (to any kind) (of public announcement) (that brings products and services) (to the attention) (of people). (Throughout history), advertising has been an effective way (to promote the trading and selling) (of goods). (In the middle ages), merchants employed “town criers” (to read public messages aloud) (to promote their goods). (When printing was invented) (in the fifteenth century), pages (of advertisements) (ads) could be printed easily and were either hung (in public places) or put (in books). 广告的发展
(By the end) (of the seventeenth century), (when newspaper were beginning) (to be read) (by more people), printed materials became an important way (to promote products and services). The London Gazette was the first newspaper (to set aside a place) (just for advertising). This was so successful that (by the end) (of the century) several companies started business (for the purpose) (of making newspaper ads) (for merchants). 17世纪的发展：报纸广告
(Advertising spread quickly) (throughout the eighteenth century). Ad writers were starting (to pay more attention) (to the design) (of the ad text). Everything, (from clothes to drinks), was promoted (with clever methods) (such as repetition) (of the firm’s name or product), words organized in eye-catching patterns, the use (of pretty pictures and expressions) (easy to remember). 18世纪的发展：广告设计
(Near the end) (of the nineteenth century), companies (that were devoted) (to the production) (of ads) came to be known (as “advertising agencies)”. The agencies developed new ways (to get people) (to think of themselves) (as members of a group). (Throughout the twentieth century) advertising agencies promoted consumerism (消费主义) (as way of life), (spreading the belief) (that people could be happy) (only if they bought the “right” products). 19世纪20世纪的发展：运用心理学
60. What was advertising like in the middle ages?
A. Merchants were employed to promote products.
B. Ad messages were shouted out in public places.
C. Product information was included in books.
D. Ad signs were put up in towns.
61. What does the word “This” in Paragraph 2 refer to?
A. Advertising in newspapers.
B. Including pictures in ads.
C. Selling goods in markets.
D. Working with ad agencies.
62. The 18th century advertising was special in its ________________.
A. growing spending
B. printing materials
C. advertising companies
D. attractive designs
63. Which of the following might be the best title for the text?
A. The Story of Advertising
B. The Value of Advertising Designs
C. The Role of Newspaper Advertising
D. The Development of Printing for Advertising
a couple of几个
high-speed railway system高速铁路系统
rather than= instead of而不是
Imagine, one day, (getting out of bed) (in Beijing) and (being) (at your office) (in Shanghai) (in only a couple of hours), and then, (after a full day of work), (going back home) (to Beijing) and (having dinner there). 想象双城生活
Sounds unusual, doesn’t it? But it’s not that unrealistic, (with the development) (of China’s high-speed railway system). And that’s not all. China has an even greater high-speed railway plan—(to connect the country) (with Southeast Asia), and eventually Eastern Europe. 中国高铁
China is negotiating (to extend its own high-speed railway network) (to up to 17 countries) (in 10 to 15 years), (eventually reaching London and Singapore). 发展计划
China has proposed three such projects. The first would possibly connect Kunming (with Singapore) (via Vietnam and Malaysia). Another could start (in Urumqi) and go (through Kazakhstan and Uzbekistan), and possibly (to Germany). The third would start (in the northeast) and go north (through Russia) and then (into Western Europe). 三个计划
(If China’s plan) (for the high-speed railway) goes forward, people could zip over (from London) (to Beijing) (in under two days). 高铁好处
The new system would still follow China’s high-speed railway standard. And the trains would be able (to go 346 kilometers an hour), almost (as fast as some airplanes).高铁快
China’s bullet train (高速客车), the one (connecting Wuhan) (to Guangzhou), already has the world’s fastest average speed. It covers 1,069 kilometers (in about three hours). 高铁快
Of course, there are some technical challenges (to overcome). There are so many issues (that need to be settled), such as safety, rail gauge (轨距), maintenance (of railway tracks). So, it’s important (to pay attention) (to every detail). 有挑战
But the key issue is really money. China is already spending hundreds of billions of yuan (on domestic railway expansion). 钱
China prefers (that the other countries pay) (in natural resources) rather than (with capital investment). Resources (from those countries) could stream (into China) (to sustain development)．高铁换资源
It’ll be a win-win project. (For other countries), the railway network will definitely create more opportunities (for business, tourism and so on), (not to mention the better communication) (among those countries). 双赢-对外国的好处
(For China), such a project would not only connect it (with the rest) (of Asia) and bring some much-needed resources, but would also help develop China’s far west. We foresee that (in the coming decades), millions of people will migrate (to the western regions), (where the land is empty and resources unused). (With high-speed trains), people will set up factories and business centers (in the west) (once and for all). And they’ll trade (with Central Asian and Eastern European countries).对中国的好处
67. China’s new high-speed railway plan will be a win-win project because________.
A. China will get much-needed resources and develop its western regions
B. China and the countries involved will benefit from the project in various ways
C. China will develop its railway system and communication with other countries
D. the foreign countries involved will develop their railway transportation, business and tourism
68. According to the passage, the greatest challenge to the new high-speed railway plan is______________.
A. technical issues B. safety of the system
C. financial problems D. maintenance of railway tracks
69. Which of the following words best describes the author’s attitude towards China’s high-speed railway plan?
A. Critical． B. Reserved．
C. Doubtful D. Positive．
70. Which of the following might be the best title for the passage?
A. New Railway Standards
B. Big Railway Dreams 标题题：紧扣主题+引起兴趣
C. High-speed Bullet Trains
D. International Railway Network